Not Found
Product Type
On Demand

Presenters:
Matt Overton
Duration:
46 Minutes
Format:
Audio and Video
Original Program Date:
Jul 26, 2019
Short Description:
8-track players used to be the pinnacle of car audio achievement... until cassette players! And then CD players. Today, it's satellites & phones. The goal has always been to keep the user happy with the product. Are your members happy with your benefits? Do you have 8-track players in your benefits package? Learn how to adjust your benefits to changing demographics and attract new members.
Price:
$0.00 - $20.00

Not Found
Product Type
On Demand

Presenters:
Donald Palmisano, Jr.
Duration:
40 Minutes
Format:
Audio and Video
Original Program Date:
Jul 26, 2018
Short Description:
MAG has been successful selling advocacy to our large group resulting in substantial growth over the last 7 years
Price:
$0.00 - $20.00

Not Found
Product Type
On Demand

Presenters:
Susan G. D'Antoni |  Heather Wilson |  Chris Leister
Duration:
40 Minutes (Three Parts)
Format:
Audio and Video
Original Program Date:
Jul 26, 2018
Short Description:
This three-part presentation will focus on the planning and approval processes for model innovation, key factors in implementation strategy, progress to date, and plans for evaluating success.
Price:
$20.00 - $40.00

Not Found
Product Type
On Demand

Presenters:
Todd Unger
Duration:
50 Minutes
Format:
Audio and Video
Original Program Date:
Jul 25, 2019
Short Description:
Many medical member societies would benefit from a digital reboot to modernize their marketing efforts and improve their customer experience. In this talk, Todd Unger, CXO of the American Medical Association gives practical digital marketing, analytics, and martech tips to help you cut through the noise while providing a roadmap to consistently recruit more members and increase member retention rates in 2019 and beyond.
Price:
$20.00 - $40.00

Not Found
Product Type
On Demand

Presenters:
Krystle N. Medford
Duration:
34 Minutes
Format:
Audio and Video
Original Program Date:
Jul 26, 2018
Short Description:
This session will explore simple, effective, and low budget ways your organization can highlight its value.
Price:
$0.00 - $20.00

Not Found
Product Type
On Demand

Presenters:
Lena Banks |  Sylvia Salazar
Duration:
48 Minutes
Format:
Audio and Video
Original Program Date:
Jul 27, 2018
Short Description:
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
Price:
$20.00 - $40.00

Not Found
Product Type
On Demand

Presenters:
Claire Duncan |  Sylvia Salazar |  Michael J. Darrouzet
Duration:
29 Minutes
Format:
Audio and Video
Original Program Date:
Jul 27, 2018
Short Description:
In today’s cost-conscious environment, it’s more important than ever to emphasize the value of membership to your organization. Quantifying the dollar value of your benefits and services and comparing that figure to annual dues provides a compelling argument to prospective and current members alike, who can quickly and easily see their current or potential return on dues dollars. Learn how TMA created its own online ROI calculator and start proving your association’s worth!
Price:
$0.00 - $20.00

Not Found
Product Type
On Demand

Presenters:
Sheri Jacobs
Duration:
58 Minutes
Format:
Audio and Video
Original Program Date:
Jul 26, 2018
Short Description:
Sheri Jacobs, FASAE, CAE, author of the Art of Membership, will identify the six trends healthcare associations cannot ignore, raise questions you should be discussing with your staff and leadership and provide examples of solutions being adopted by some organizations.
Price:
$0.00 - $20.00

Not Found
Product Type
On Demand

Presenters:
Adrian Davis |  Donna Ottoviani |  Rebecca Parker |  Hjalmer Danielson |  Pia Duryea
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jul 25, 2019
Short Description:
What opportunities do the various employment paradigms present? Who are these third parties that increasingly employ physicians? How can medical societies partner with these networks to better engage physicians and serve physician needs? Panel participants will discuss how their businesses recruit, retain and drive physician leadership in their organization as well as what value propositions associations can offer that meet their unique business needs.
Price:
$20.00 - $40.00

Not Found
Product Type
On Demand

Presenters:
Shannon Goecke |  Elizabeth Lukrich
Duration:
39 Minutes
Format:
Audio and Video
Original Program Date:
Jul 27, 2017
Short Description:
There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
Price:
$20.00 - $40.00

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