8-track players used to be the pinnacle of car audio achievement... until cassette players! And then CD players. Today, it's satellites & phones. The goal has always been to keep the user happy with the product. Are your members happy with your benefits? Do you have 8-track players in your benefits package? Learn how to adjust your benefits to changing demographics and attract new members.
Many nonprofit organizations develop budgets based on traditional methods utilized by accountants and finance managers. This is good for external reporting but less useful for internal decision-making about organizational priorities and alignment to the budget. Activity Based Costing (ABC) is an approach that makes transparent all the activities of the organization and their associated costs which provides useful information to management. This session introduces the concept of ABC accounting, benefits and showcases real-world examples.
So you have a social media presence. Great! But what is next? How do you keep users engaged? Hear 5 proven strategies from 5 panelists and learn how you can easily implement these ideas into your social media strategy.
This threat was unlike any other since MICRA's adoption. The collective medical industry had focused resources on legislative and legal arenas, so taking the decision to voters removed many of the advantages in candidate education built up over many years. The threat extended beyond California, as the trial attorneys and their strategists made it clear they would use this strategy as a model across the country if successful. Defending malpractice reforms in one state become a necessity for the entire nation.
Come learn in this two-part session why and how medical societies need to make the battle against physician burnout a top priority and how to apply some of the same principles in your own life and work.
The Carolinas HealthCare System Physician Leadership Mentoring Program identifies current and aspiring physician leaders and partners them with established senior physician leaders to enhance and cultivate the skills needed for an increasingly dynamic healthcare environment. As physicians are embracing further expanded roles in leadership, the outcomes from this program illustrate the benefits of participating in a mentoring relationship. It provides a unique opportunity for growth and development and a strategy to retain and cultivate quality physician leaders.
Communication skills are vital to success as a leader and are potentially the biggest stumbling block one will encounter. This interactive workshop is focused on helping participants to improve their ability to communicate in key areas essential to their effectiveness. More specifically, this workshop will provide tools for listening effectively, outline common styles of communication, and give participants necessary insights to acknowledge and manage emotions during conflict and confrontation. Participants will have the opportunity to role play to reinforce the concepts.
To master the art of leadership then is to work at becoming a master of how human energy systems and exchange work, and thus, how to shape, align, and focus them on change. Our human systems appear to operate within a set of universal laws, the same universal laws that appear to govern energy exchange throughout the universe. Our systems vacillate and transform from chaos to order, and order to chaos, leaving change in their wake. Why? This session will be a fun and engaging journey exploring several key universal laws and their application to human system dynamics and leadership
The concept of personal brands has been a mainstay in the professional community for 15 years, but few people truly understand what personal brand are, why they are important, or how to evaluate and elevate their own brand. Marny provides a clear guide to managing personal brands in a meaningful and impactful way, including specific steps for making small, simple and consistent changes that help change the way people are perceived by influencers in their careers.
This session will enable participants to understand how to leverage emotions rather than suppress or avoid them. In research from Stanford, Cal Berkeley and University of Texas at Austin, it has been shown business negotiations fail or fall short of an ideal outcome when one or more parties is suppressing their emotions. By understanding the emotional underpinnings of your behavior, business people are better able to cooperate and find common ground with direct reports, team members, bosses, vendors, colleagues and their spouses. Research suggests that emotional intelligence is responsible for nearly 60% of job performance.
Your organization has a powerful story to tell and so do you. Finding your message and your story takes the curiosity of a child and the heart of a warrior. We can train you to think like a journalist to capture the stories that speak to the heart of what you do and drive results. We all want to see ourselves in other people and we often make sense of the world through shared experiences. Stories help us connect on a human level. They make complex issues real for us by putting a human face on them. They inspire. They engage. Through stories, we move people to think, feel and do. We'll show you the storytelling techniques you've seen in your favorite movies and novels and share how you can use them to tell your medical society's story.
Management of healthcare volunteers should be purposeful and strategic. Volunteers are busy with their “day jobs” and already give back to their organizations by contributing time and thought leadership, making efficiency vital. Proper recruitment and utilization of volunteers can be the difference between tremendous success or complete failure. Learn how one healthcare association’s fundraising committee has exceeded their annual goals for more than a decade, setting new milestones and achieving unprecedented participation along the way.
Featuring Drs. Humayun J. Chaudhry, Eric Holmboe and Graham T. McMahon, the webinar will provide medical society leaders with an overview of the roles the Federation of State Medical Boards, Accreditation Council on Graduate Medical Education, and Accreditation Council for Continuing Medical Education play in professional self-regulation across the continuum of medical education, training and practice.
Boost your post. Advertise. Promote your business. These buttons and communications are easily ignored because of our limited social media budgets. However, boosts and advertisements can fit any budget amount with surprising results. See how you can be efficient with your advertising, reach your target market, and analyze if your promotions worked.
This session will explore how to utilize virtual and digital technology to take your eLearning program to the next level. Taking real-world experiences from our clients, you’ll also learn tips and tricks on how to provide engaging learning events that can help increase your revenue and membership.
Hear practical tips from start to finish about how you can produce videos for your association, from equipment advice to solid user-friendly production techniques – whether you have a big equipment budget or a small one.
Associations need visionaries to provide breakthrough ideas for their members. But too often, when such employees are found and hired, their tenure is much shorter than anticipated! (And maybe it's happened to you!) Bill Jerome and Curt Powell, authors of "The Disposable Visionary: a survival guide for change agents," have spent over 10 years studying the paradox of why organizations say they want to change agents and then terminate them when they persistently challenge the status quo. They will share their findings and the keys to successfully fighting internal politics and creating an association that empowers and supports new ideas and innovation.
Many medical member societies would benefit from a digital reboot to modernize their marketing efforts and improve their customer experience. In this talk, Todd Unger, CXO of the American Medical Association gives practical digital marketing, analytics, and martech tips to help you cut through the noise while providing a roadmap to consistently recruit more members and increase member retention rates in 2019 and beyond.
This two-part session will examine how tools associated with StrengthFinder 2.0 can help identify and build leaders at every level in an organization and create positive team habits for staff and volunteers.
Collaboration, decision making, communication, influence skills, and conflict management. These are just a few of the critical skills needed for effective leaders and successful organizations. This presentation will include examples of specific leadership development strategies that engage and develop leaders to ensure that the organization has the talent they need to deliver results today and in the future.
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
In today’s cost-conscious environment, it’s more important than ever to emphasize the value of membership to your organization. Quantifying the dollar value of your benefits and services and comparing that figure to annual dues provides a compelling argument to prospective and current members alike, who can quickly and easily see their current or potential return on dues dollars. Learn how TMA created its own online ROI calculator and start proving your association’s worth!
Each year, in nearly every state, non-physician health care professionals lobby state legislatures and regulatory boards to expand their scope of practice. While some scope expansions may be appropriate, others definitely are not. Through resources, research and the Scope of Practice Partnership, the AMA has what you need to advance your scope of practice advocacy agenda.
Sheri Jacobs, FASAE, CAE, author of the Art of Membership, will identify the six trends healthcare associations cannot ignore, raise questions you should be discussing with your staff and leadership and provide examples of solutions being adopted by some organizations.
Social media: you hear the word, you learn the strategies, but you still come up short. Get intimate help on your social media issues at this roundtable extravaganza! Topics include event marketing, starting a social account, social membership recruitment, advertising, and analytics. Have a different issue? Come anyway to listen and learn and spark new topics of conversation!
What opportunities do the various employment paradigms present? Who are these third parties that increasingly employ physicians? How can medical societies partner with these networks to better engage physicians and serve physician needs? Panel participants will discuss how their businesses recruit, retain and drive physician leadership in their organization as well as what value propositions associations can offer that meet their unique business needs.
This three-part session will focus on several parts: How Regulatory Relief is an Important Component of Tackling Physician Burnout—and what we can do about it with Koryn Rubin; Part 2: How One Medical Society Addresses Regulatory Relief and Prior Authorization with James Scroggs; and Resources and Tips to Address Prior Authorization with Emily Carroll and Heather McComas
In the third decade of the 21st century, association boards will have no choice but to confront serious challenges — including AI/automation, the climate crisis and economic inequality — that will have a profound impact on their stakeholders’ well-being. These unforgiving conditions make it crucial for boards to perform different work in a different way and at the highest possible level. In this webinar, participants will learn why the duty of foresight lives at the center of a more generative integration of stewardship, governing and foresight, and how it can inspire boards to focus their attention on understanding, anticipating and preparing their organizations, stakeholders and fields for a full range of plausible futures.
Build your annual meeting beyond your educational activities and make it a memorable experience for your attendees. Burnout is a large topic in the medical industry now, so use your annual meeting to refresh and recharge your attendees while keeping budget in mind.
There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
Boards often are uncertain about what to do, or how best to serve the organization. You’re in for a surprise as you learn traditional AND innovative ways that highly effective, peak-performing boards carry out their work. Leave your preconceived notions about “nonprofit” boards at the door, and dare to enter this challenging, thought-provoking, high energy event!
In this session, the American Geriatrics Society (AGS) will share key learnings from its work with the FrameWorks Institute and the Leaders of Aging Organization to reframe how we all think about and act upon aging as a social construct.
“What three words describe your profession?” It looks like an obvious question, but don’t be fooled. Taking time to ask—and building engagement around responses—can bolster everything from your association’s sense of belonging to your role in helping members convey what they do. This case study will explore how the AGS translated this simple question into a campaign for celebrating enthusiasm, spotlighting AGS leadership, and raising funds for our foundation (all with little-to-no budget).
If your finger is hovering over the e-mail blast button, stop and join this break-out session. More e-mail from your Society, could equal less engagement and, even worse, more unsubscribes. Even if you have great open rates, it doesn’t always lead to members taking action the action you need grow your Society.
The future of every membership organization is dependent upon attracting and engaging new members. It has been well documented that “Joining” is no longer seen to be the motivating factor it once was. ;Attracting and keeping early career physicians (ECP) is a unique challenge but essential to the continued health of our societies. So what’s the secret? This workshop will dissect two successful ECP engagement programs at both a state (American College of Emergency Physicians -California Chapter) and county level (Richmond Academy of Medicine). Both societies will share lessons learned from the entire process of planning, creating and growing their ECP initiatives. They will also highlight the unexpected organizational impacts of focusing on this key demographic.