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8-Tracks to Digital: Evolution of Member Benefits


Credit Available - See Credits tab below.

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Category:
Membership
Presenters:
Matt Overton
Duration:
46 Minutes
Format:
Audio and Video
Original Program Date :
Jul 26, 2019
License:
Never expires.


Description

8-track players used to be the pinnacle of car audio achievement... until cassette players! And then CD players. Today, it's satellites & phones. The goal has always been to keep the user happy with the product. Are your members happy with your benefits? Do you have 8-track players in your benefits package? Learn how to adjust your benefits to changing demographics and attract new members.

Learning Objectives:

  • Identify membership demographic shifts
  • Adjust benefit package to reflect member needs

Credits


CAE

Credits Offered: 0.75

 

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for credits toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.



Presenters

Matt Overton Related seminars and products: 1

Director of Business Development

California Medical Association


Matt Overton has been with the California Medical Association since 2017, and handles all affinity partnerships, corporate sponsorships, and member benefits for the organization. Prior to joining CMA, he served as Director of Corporate & Member Development at the California Pharmacists Association for 6 years. At CPhA, he created a structured corporate partnership program and revamped the member benefit offerings. He is an active member of AAMSE, and a member of CALSAE since 2011. In addition to his undying loyalty to the NY Yankees, he's a father to 3 teenage daughters. Your thoughts and prayers are appreciated.


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