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How to Use Technology and Marketing Tools to Consistently Recruit and Retain a More Engaged Membership Base


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Category:
Membership |  Technology
Presenters:
Todd Unger
Duration:
50 Minutes
Format:
Audio and Video
Original Program Date :
Jul 25, 2019
License:
Never expires.


Description

Many medical member societies would benefit from a digital reboot to modernize their marketing efforts and improve their customer experience. In this talk, Todd Unger, CXO of the American Medical Association gives practical digital marketing, analytics, and martech tips to help you cut through the noise while providing a roadmap to consistently recruit more members and increase member retention rates in 2019 and beyond.

Learning Objectives:

  • Technology and marketing tools you can use today to effectively reach and recruit your audience.
  • Practical tips on creating effective membership marketing campaigns.  

Credits


CAE

Credits Offered: 1

 

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for credits toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.



Handouts

Presenters

Todd Unger Related seminars and products: 1

Chief Experience Officer, SVP Physician Engagement

American Medical Association


Todd Unger is the Chief Experience Officer and SVP of Physician Engagement at the American Medical Association. He has led digital-change initiatives at AOL, Time Inc. and the Daily Racing Form. Todd is a transformational leader for the digital age, with the classic profile of a “productive disruptor.” He operates at the nexus of digital technology, content, product development, marketing, and business development. By bringing these areas together in unison, he’s been able to drive record growth in audience, customers, e-commerce revenue, and advertising sales across multiple digital businesses.


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