- Presenters:
- Shannon Goecke | Elizabeth Lukrich
- Duration:
- 39 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 27, 2017
- Short Description:
- There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
- Price:
- $20.00 - $40.00
- Presenters:
- Daniel E. Trucil, MA, MPH
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 27, 2017
- Short Description:
- “What three words describe your profession?” It looks like an obvious question, but don’t be fooled. Taking time to ask—and building engagement around responses—can bolster everything from your association’s sense of belonging to your role in helping members convey what they do. This case study will explore how the AGS translated this simple question into a campaign for celebrating enthusiasm, spotlighting AGS leadership, and raising funds for our foundation (all with little-to-no budget).
- Price:
- $0.00 - $20.00
- Presenters:
- Krystle N. Medford
- Duration:
- 34 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 26, 2018
- Short Description:
- This session will explore simple, effective, and low budget ways your organization can highlight its value.
- Price:
- $0.00 - $20.00
- Presenters:
- Mr. Donald Palmisano, Jr.
- Duration:
- 40 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 26, 2018
- Short Description:
- MAG has been successful selling advocacy to our large group resulting in substantial growth over the last 7 years
- Price:
- $0.00 - $20.00
- Presenters:
- Sheri Jacobs, FASAE, CAE
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 26, 2018
- Short Description:
- Sheri Jacobs, FASAE, CAE, author of the Art of Membership, will identify the six trends healthcare associations cannot ignore, raise questions you should be discussing with your staff and leadership and provide examples of solutions being adopted by some organizations.
- Price:
- $0.00 - $20.00
- Presenters:
- Susan G. D'Antoni | Heather A. Wilson, MSW CFRE CAE | Chris Leister
- Duration:
- 40 Minutes (Three Parts)
- Format:
- Audio and Video
- Original Program Date:
- Jul 26, 2018
- Short Description:
- This three-part presentation will focus on the planning and approval processes for model innovation, key factors in implementation strategy, progress to date, and plans for evaluating success.
- Price:
- $20.00 - $40.00
- Presenters:
- Claire Duncan | Sylvia Salazar | Michael J. Darrouzet
- Duration:
- 29 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 27, 2018
- Short Description:
- In today’s cost-conscious environment, it’s more important than ever to emphasize the value of membership to your organization. Quantifying the dollar value of your benefits and services and comparing that figure to annual dues provides a compelling argument to prospective and current members alike, who can quickly and easily see their current or potential return on dues dollars. Learn how TMA created its own online ROI calculator and start proving your association’s worth!
- Price:
- $0.00 - $20.00
- Presenters:
- Lena Banks | Sylvia Salazar
- Duration:
- 48 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 27, 2018
- Short Description:
- Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
- Price:
- $20.00 - $40.00
- Presenters:
- Adrian Davis | Donna Ottoviani, MSN, RN | Rebecca Parker, MD, FACEP | Hjalmer Danielson | Pia Duryea
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Jul 25, 2019
- Short Description:
- What opportunities do the various employment paradigms present? Who are these third parties that increasingly employ physicians? How can medical societies partner with these networks to better engage physicians and serve physician needs? Panel participants will discuss how their businesses recruit, retain and drive physician leadership in their organization as well as what value propositions associations can offer that meet their unique business needs.
- Price:
- $20.00 - $40.00
- Presenters:
- Todd Unger
- Duration:
- 50 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 25, 2019
- Short Description:
- Many medical member societies would benefit from a digital reboot to modernize their marketing efforts and improve their customer experience. In this talk, Todd Unger, CXO of the American Medical Association gives practical digital marketing, analytics, and martech tips to help you cut through the noise while providing a roadmap to consistently recruit more members and increase member retention rates in 2019 and beyond.
- Price:
- $20.00 - $40.00
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