Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
During these exceptional times, organizations need strategic guidance to ensure minimal disconnect between business operations and member expectations. You may have a strategic plan in place and are already in the integration phase. Now is the time to review and retool the plan to align with current conditions and anticipate future demands.
How can you adapt your plan and involve your key stakeholders virtually? In this session, learn how one executive is analyzing her organization’s strategic plan from 2019 and discussing potential adjustments to key stakeholders. Now is the time to review your organization’s alignment with the mission, business operations, and the strategic plan integration.
Conversations about diversity, equity, inclusion and the role of racism and privilege in our society has been amplified in recent weeks following tragic events and protests in cities throughout the United States. This has prompted medical societies leaders to reexamine their actions, policies, culture, beliefs and biases. Join us for this critical conversation about the state of associations – where we are and where we can go. Discover key insights from a newly-released Association Forum/McKinley Advisors study on opportunities and obstacles associations and must overcome in order to be more inclusive and diverse.
During this webinar, Sherry Budziak, CEO of .orgSource and Kevin Ordonez, President, .orgSource will discuss how being a digital leader has never been more urgent for associations to remain relevant. Adapting an integrated digital strategy and the way you work can make the difference between business continuity and a meltdown.