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Boost your post. Advertise. Promote your business. These buttons and communications are easily ignored because of our limited social media budgets. However, boosts and advertisements can fit any budget amount with surprising results. See how you can be efficient with your advertising, reach your target market, and analyze if your promotions worked.
Credits Offered: 0.75
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for credits toward your CAE application or renewal professional development requirements.
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.
Allison Lundberg is the Manager of Marketing and Membership for the American Academy of Hospice and Palliative Medicine and enjoys finding new, creative ways to reach their members. She found her love for medical associations in 2012 and has been working in them ever since. She Allison is responsible for her organization’s social media strategy, email marketing, video productions, and much more. She joined AAMSE in 2016, presented in 2017, and is currently on the Conference Planning Committee. Allison’s passions include running marathons, cooking, organizing literally anything, and traveling with her husband.
Jen Rios is the director of Client Services at the Texas Medical Association. She has nearly 20 years of marketing and communications experience and has been active in social media content development and marketing for a decade. Ms. Rios has orchestrated successful marketing and communications campaigns for the Perseus Books Group (publisher of Rick Steves travel guidebooks) and Chronicle Books. She also worked as an online media planner for Universal McCann, a job that ignited her interest in digital media. After studying journalism and mass communication at San Jose State University, Ms. Rios started her career in journalism as a newspaper reporter. Her passions are dachshunds; cooking; and most importantly her son, Elliot.
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