Mary Byers, CAE, CSP
Mary Byers, Inc.
Mary helps associations remain relevant in an increasingly competitive environment. The author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations, she’s worked with a wide variety of associations (both individual membership and trade groups) and helps volunteer leaders and staff alike create a viable and sustainable future. Mary is the founder of Associations Today broadcasts and is a frequent contributor to association publications.