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Lena Banks

Director, Marketing

Texas Medical Association

Lena lives and works in Austin, TX and has a BBA from the University of Texas @ Austin. Her passion for business development and data analysis is the foundation of her nearly 20 years’ experience in marketing, financial, and strategic planning across various industries. Lena’s expertise is focused towards helping decision-makers confidently set and meet goals that drive organizational growth. As director of marketing for TMA, she is responsible for developing campaigns that support both internal and external clients, and that promote everything from physician services and continuing medical education to membership itself. Lena understands that no single approach is the right one for every company or campaign, and enjoys tailoring and implementing plans that produce measurable results.

Product Type
On Demand

Personas and Engagement Scoring: Strategies for More Effective Audience Segmentation

Lena Banks |  Sylvia Salazar
48 Minutes
Audio and Video
Original Program Date:
Jul 27, 2018
Short Description:
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of...

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