Lena Banks

Director, Marketing

Texas Medical Association

Lena lives and works in Austin, TX and has a BBA from the University of Texas @ Austin. Her passion for business development and data analysis is the foundation of her nearly 20 years’ experience in marketing, financial, and strategic planning across various industries. Lena’s expertise is focused towards helping decision-makers confidently set and meet goals that drive organizational growth. As director of marketing for TMA, she is responsible for developing campaigns that support both internal and external clients, and that promote everything from physician services and continuing medical education to membership itself. Lena understands that no single approach is the right one for every company or campaign, and enjoys tailoring and implementing plans that produce measurable results.