Medical society’s design experiences everyday. Rather than experiences, however, they’re often referred to by other names: annual conferences, non-dues revenue generating products, membership packages, onboarding processes and the like. Join veteran experiential designer, Mallory Gott, MA, CAE, for a hands-on exploration of how to apply experiential design, the art of defining the dream state of any experience and then designing it, can not only infuse new energy into your society’s portfolio of offerings but also inject simplicity, ease and fun back into bringing your society’s mission to life.