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ROI: A Powerful Tool to Recruit and Retain Members
Original Program Date :
Length: 29 Minutes

In today’s cost-conscious environment, it’s more important than ever to emphasize the value of membership to your organization.  Quantifying the dollar value of your benefits and services and comparing that figure to annual dues provides a compelling argument to prospective and current members alike, who can quickly and easily see their current or potential return on dues dollars.  Learn how TMA created its own online ROI calculator and start proving your association’s worth!

Educational Objectives and/or Takeaways:

  • Understand the importance of demonstrating tangible member value
  • Learn how to calculate the dollar value of your programs and services
  • Learn how to use those values to create and market an ROI calculator for your association

Claire Duncan, Director, Knowledge Center, Texas Medical Association

Claire Duncan has extensive experience in customer relationship management, information management, marketing, and member services. In her role as director of TMA’s Knowledge Center, Ms. Duncan is responsible for analyzing trends and issues that affect physicians and medicine,  ensuring physician members receive timely and accurate answers to their questions related to clinical, practice management, medico-legal, and membership topics, as well as ensuring that mission-critical information is well-organized and easy for TMA staff to access. Ms. Duncan also oversees TMA’s medical museum and is responsible for maintaining TMA’s historical collection and archives. Ms. Duncan has been an active AAMSE member for the past 14 years. Ms. Duncan received her BA from the University of Texas at Austin and currently serves as TMA’s volunteer coordinator for Meals on Wheels Central Texas.  

Sylvia Salazar, AVP, Membership and Leadership Development, Texas Medical Association

Sylvia Salazar is the Associate Vice President, Membership and Leadership Development for the Texas Medical Association (TMA), the largest state medical association in the country with more than 51,500 members. Sylvia has led TMA’s physician outreach and engagement efforts, recruitment and retention activities, membership marketing, development, and messaging efforts for 16 years. She and her team provide leadership and staff management of the Medical Student, Resident and Fellow, Young Physician, and International Medical Graduate Sections. They also oversee the TMA Leadership College, County Societies Leaders Luncheon, the TMA Ambassador Program, new county society staff orientations, and TMA’s Committee on Membership.

Prior to joining TMA, Sylvia served as Vice President, Membership for the Greater Austin Chamber of Commerce, where she directed recruitment, retention, outreach efforts, event and program development, member relations, and all volunteer activities.

Sylvia has a Bachelor of Science degree in merchandising from Texas State University. She has been an active member of AAMSE for years, including 10 years of service on the Annual Conference Planning Committee, where she served one year as Chair. Additionally, Sylvia has served on the AAMSE Nominating Committee, the Membership Committee, and on the planning team for the annual State Membership Directors Meeting. Sylvia is an alumnus of the very first AAMSE Leadership Academy held in 2008.

Michael J. Darrouzet, CEO, Texas Medical Association


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