Get Noticed on Social Media Without Breaking the Bank
Original Program Date :
Length: 42 Minutes
Boost your post. Advertise. Promote your business. These buttons and communications are easily ignored because of our limited social media budgets. However, boosts and advertisements can fit any budget amount with surprising results. See how you can be efficient with your advertising, reach your target market, and analyze if your promotions worked.
Jen Rios is the director of Client Services at the Texas Medical Association. She has nearly 20 years of marketing and communications experience and has been active in social media content development and marketing for a decade. Ms. Rios has orchestrated successful marketing and communications campaigns for the Perseus Books Group (publisher of Rick Steves travel guidebooks) and Chronicle Books. She also worked as an online media planner for Universal McCann, a job that ignited her interest in digital media. After studying journalism and mass communication at San Jose State University, Ms. Rios started her career in journalism as a newspaper reporter. Her passions are dachshunds; cooking; and most importantly her son, Elliot.